air ink
Developed two interactive installations and comprehensive digital assets for the launch of Johnny Walker’s Air Ink initiative in Mumbai, transforming air pollution into engaging art.
Developed two interactive installations and comprehensive digital assets for the launch of Johnny Walker’s Air Ink initiative in Mumbai, transforming air pollution into engaging art.
Client
Johnny walker
Johnny walker
Year
2023
2023
Category
interactive installation
interactive installation
Research
Remotely mapping the site, developing interactive installations and calibrating multiple digital assets with a small team at an off-site location.
Remotely mapping the site, developing interactive installations and calibrating multiple digital assets with a small team at an off-site location.
Design
Designed assets and installations that embody the theme of fluid ink made from carbon particles in the air, capturing their dynamic transformation and movement.
Each visual and interactive element curated to reflect the concept of turning air pollution into a tangible, artistic medium.
Designed assets and installations that embody the theme of fluid ink made from carbon particles in the air, capturing their dynamic transformation and movement.
Each visual and interactive element curated to reflect the concept of turning air pollution into a tangible, artistic medium.
Development
Developed in collaboration with new media artists Vinay Khare and George Panicker.
Built in TouchDesigner, each of the two installations reflect a different stage of the air ink process. One collection particles together to form the ink. The other using the ink as a medium for artistic exploration.
Developed in collaboration with new media artists Vinay Khare and George Panicker.
Built in TouchDesigner, each of the two installations reflect a different stage of the air ink process. One collection particles together to form the ink. The other using the ink as a medium for artistic exploration.
Concept
Commissioned by Swordfish Live to develop interactive projects and digital assets for Johnny Walkers Air Ink project.
By integrating interactive installations, the project reimagines pollution as a catalyst for creativity and merges technology with environmental consciousness, turning the invisible impacts of air quality into a tangible, engaging art form.
Commissioned by Swordfish Live to develop interactive projects and digital assets for Johnny Walkers Air Ink project.
By integrating interactive installations, the project reimagines pollution as a catalyst for creativity and merges technology with environmental consciousness, turning the invisible impacts of air quality into a tangible, engaging art form.
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